// 01 — research
Research & Discovery
We start by understanding the system you actually have — not the one on the org chart. Stakeholder interviews, technical audits, and analytics teardowns produce a single document everyone can argue with.
// deliverables
- 01Stakeholder interview synthesis (8–12 sessions)
- 02Technical audit: stack, perf, accessibility, SEO
- 03Analytics teardown with named instrumentation gaps
- 04Competitive + heuristic review
- 05Prioritized opportunity register with effort estimates
- 06Readout deck and 90-minute working session
// engagement
- duration
- 2–4 weeks
- team
- 1 strategist · 1 senior engineer
- scope
- fixed scope · fixed price
// sample outcome
Identified 3 conversion leaks worth ~$1.4M ARR for a B2B SaaS, fixed in the next sprint.
anonymized · representative